The recent Amazon Prime Day event saw plenty of tech, including graphics cards, go on sale, and it looks as though Nvidia intends to keep this up.



Modern gaming tech, or even just tech in general, can be pretty expensive, so everyone loves it when things go on sale. Recently, this year's Amazon Prime Day saw lots of technology deals. Everything from peripherals to video game accessories were going for reduced prices. This also included some Nvidia and AMD graphics cards, which have been pretty pricey until recently, as many will be painfully aware. Fortunately, it looks as though prices in general are falling, and team green seems to want to keep this trend going.


GAMERANT VIDEO OF THE DAY


That's according to a recent report from PC Gamer, which says that Nvidia may be looking to slash the prices of some of its top-end Ampere products. Hardware such as the RTX 3080, RTX 3080 Ti, RTX 3090, and the most recent RTX 3090 Ti could drop by up to $500. It's been suggested that the reason behind the discounts, though they won't be at MSRP it seems, is in preparation for the upcoming Ada Lovelace range. By dropping the prices of these cards, suppliers can hope to shift more products in time for the new architecture.


RELATED: Rumor: Nvidia RTX 4090 Could Be Twice as Fast as RTX 3090




What's interesting about this development is it's immediately off the back of graphics cards going on sale for Prime Day. Some GPUs, such as the aforementioned RTX 3080 Ti, were 26% off their typical value, while the AMD RX 6900 XT was 36% off, selling for as low as $900. As intriguing as these deals are, they do still represent the much more expensive end of the graphical hardware market. Whether it's worth the reduced price for a 3090 Ti when the Lovelace and RDNA 3 range is coming is down to individual preferences.



Recently, Nvidia was said to be launching the RTX 40-series this September. However, it's been speculated that, perhaps because of an over-supply of Ampere cards, the tech giant could delay it even further, with the new gen from team green not kicking off until maybe Q4. Of course, that is just a rumor at this stage.




On top of the slashing of prices by Nvidia, graphics cards themselves are falling in price, with figures showing that there's been a 57% decrease since the start of this year. In general, it looks as though the GPU market is looking a lot better than it did two years ago, and in the run-up to the next era of products coming from teams green and red, people may be interested in keeping an eye on current-gen products to see just how far prices will fall.


MORE: Nvidia RTX: Top 10 Games That Utilize Ray Tracing The Best


Source: PC Gamer