In the past ten years or so, mobile gaming has grown into a sizable industry that has gone global, and given the continuous advancement of technology, it is now impossible to ignore. According to reports, Sony has recently made plans to enter and revitalize the mobile game industry.
Some of the major game studios have also tried to take advantage of what the market currently has to offer them: a significant chunk of the money. We have seen many casino game makers, including online slots, take advantage of the available technology that makes mobile gaming possible.
The rapid growth of the mobile game industry
According to a report, mobile gaming is believed to have managed to achieve a total $93.2 billion in revenue in 2021. And with that being simply too hard to ignore, Sony seems to have grabbed their attention when they wanted to shift focus and get into the industry; a development that could be huge in the future. The Japanese company will certainly appreciate the decision, as it is expected that the mobile market will reach $338 billion by 2030.
Making it again impossible to ignore, especially for companies that have already had success in the video game market. It becomes abundantly clear how crucial it is for a company that has recently been showing symptoms of struggle with its own personal numbers in the gaming market to take it seriously when you also consider the games market revenue figures.
According to Newzoo’s researchmobile gaming generates more than half of the revenue of $196.8 billion in the market, while only traditional game consoles good for 27%. This makes it crystal clear why Sony needs to think about portfolio diversification now more than ever.
Sony plans to rely on the success of its IPs and enter the mobile game industry
Sony’s intent is clear as they have already announced plans to acquire a mobile developer to help them enter the market and potentially create their own titles in the future. based in Berlin Savage Game Studios is a young developer who will now join the PlayStation Studios Mobile Division that is made.
While the studio has yet to create and develop its own titles, the co-founders have experience launching successful titles and making a real impact within the industry. Games including: clash of clans and Angry Birds fall into their category, with $489 million and $287.8 million were generated in 2021 respectively.
But the real question is how Sony wants to approach the market. However, plans indicate that the company’s initiatives would align with the strategy used in the past to introduce popular PS5 and PC games. The development of “a new unnamed mobile live service action gamewas also announced.
However, as the demands of gamers continue to change and evolve as technology gets better, there is a greater demand for live gaming, which can bring a plethora of benefits to Sony. This isn’t necessarily something new for Sony, as they had experimented with this in the past using their best-selling franchises.
For example, because there are often live events and tournaments available, these games are usually made to keep people playing for longer periods of time than regular games. As a result, the company will have the opportunity to increase in-game revenue as gamers can purchase specific features.
Chances are, some of these games are promoted as Free to play (FTP) games. Compared to games that need to be bought to play, free games can generate greater income as more money can be spent on in-game items.
Other game developers have found this strategy to be very effective; for example, Activision Blizzard’s first mobile game, Diablo Immortalgenerated more than $100 million in revenue in the first 60 days after release.
The future of mobile gaming
The small screen could be where gaming is going in the future. While it may seem nonsensical, given that we want to be able to see the largest and clearest images possible, this seems to be the direction the industry is heading. Sony is only the most recent console manufacturer to have decided to enter the mobile gaming market; competitors have already considered this.
While Nintendo has continued to focus on the small screen format for several years as they continue to try to seize control of the industry, Microsoft (Xbox) has already looked at what steps they could possibly take.
Even the world’s largest streaming service, Netflixhas recently expressed interest in entering the mobile gaming market as they continue to diversify and look for new business prospects despite declining membership numbers.
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