Sony Pictures Consumer Products will arrive at Brand Licenses Europe (BLE) to spotlight the studio’s premier entertainment and game franchises and key collaborations that deliver immersive fan experiences off-screen.
With a strong range of classic IPs such as: Ghostbustersand new IPs with growing fan bases like the boys and Cobra Kai, Sony Pictures Consumer Products has tapped a variety of strategic partners to bring its properties to life through a rich portfolio of consumer products that deliver robust, interactive and engaging experiences for fans of all ages. In addition, PlayStation Productions has 10 film and television adaptations in the pipeline based on iconic PlayStation titles.
“Our best-in-class entertainment and growing game-to-screen business provide a wealth of opportunities to empower audiences for our brands and deliver innovative new stories, products and experiences to our fans,” said Jamie Stevens, EVP, Global Consumer Products, Sony Pictures Entertainment. “We look forward to building on the tremendous fan excitement fueling our franchises and expanding our consumer products merchandise to a global audience.”
Sony Pictures Consumer Products has experienced significant expansion in the UK/Europe and continues to strengthen its presence in the market with an expanded licensing portfolio. Ahead of BLE, Sony Pictures Consumer Products unveils its powerful lineup of film and television properties and innovative collaborations. Below are some of the things Sony needs to show off at this year’s BLE:
PlayStation productions
Through PlayStation Productions, Sony is adapting several of its flagship video game franchises for movies and television, expanding the rich storytelling based on video game knowledge. In addition to feature films, television projects are in development through various streaming partners, including Netflix, Peacock and HBO/HBOMax.
Upcoming film projects from Columbia Pictures include:
A film adaptation of the iconic racing game Gran Turismo, with a theatrical release date August 11, 2023
A full feature based on the Ghost of Tsushima action-adventure game currently in development
Confirmed TV productions include:
· Twisted Metal, a half-hour action-comedy series currently in production for Peacock.
· Coming soon to HBO and HBOMax is The Last of Us, inspired by the post-apocalyptic award-winning game franchise.
· A series based on the popular sci-fi adventure game Horizon Zero Dawn in development at Netflix.
Sony Pictures Television
Sony Pictures Consumer Products brings multiple critically acclaimed television series and highly anticipated spin-offs to life for fans with an impressive array of new collaborations and experiences. This year’s highlights are:
Hot off the release of Season 5 on September 9, Cobra Kai has an expanded global merchandising program across all major consumer product categories, with new offerings from licensees including Vans, Hasbro, Harper Collins, GameMill Entertainment, Century Martial Arts and more that be launched in the fall. A global sensation, Cobra Kai products can be found in hundreds of exciting formats around the world, including key markets in the US, Japan, and a significant expansion in the UK/Europe, where more than a dozen licensing partners are actively involved. the Cobra Kai fanbase through retail programs and a dedicated e-commerce site, uk.cobrakaistore.com.
· Outlander gears up for its seventh season of time-traveling historical drama featuring clothing, jewelry, accessories, collectibles, home decor and more, available at uk.outlanderstore.com.
· Recently renewed for season four, Sony’s subversive action comedy The Boys comes to life with an expansive consumer product lineup, including apparel from Ripple Junction, collectibles from Funko, action figures from NECA, and costumes from Rubie’s. Worldwide licensees include clothing, bags and accessories from Fashion UK Ltd (UK, Europe), mugs, notebooks and posters from Pyramid Posters Limited (UK, Europe), and clothing and accessories from SPRD.Net AG (Germany, Austria, Switzerland, France , UK). Sony Pictures Consumer Products partners also supported the launch of The Boys Presents: Diabolical, an animated series that debuted on Amazon Prime Video in March 2022, featuring clothing and accessories from Ripple Junction. The Boys will expand further with a college spin-off, Gen V, coming to Amazon Prime Video in 2023.
Now that Season 2 has concluded and the series has already been renewed for a third season, fans of the epic fantasy The Wheel of Time can feel part of the mystery and magic of the series with clothing from Ripple Junction, luxury watches from Tockr and jewelry from Badali.
Ghostbusters
The iconic multimedia franchise will deliver compelling new content and stories to fans across platforms, beginning with the release of IllFonic’s Ghostbusters: Spirits Unleashed video game. In the supernaturally charged 4v1 asymmetric multiplayer game, protonpack-wielding Ghostbusters attempt to capture a Ghost in search of multiple unique locations. The look and feel deliver an immersive brand experience, allowing fans to act out their Ghostbusters fantasies, whether they’re hunting or sliming. Ghostbusters: Spirits Unleashed launches on October 18 and is available for pre-order now. Visit www.ghostbusterssu.com for more information.
The Ghostbusters franchise is supported by a broad, year-round program with dozens of licensees that help expand fans’ experience for both the classic property and the Ghostbusters: Afterlife movie, featuring apparel, nightwear, bags, accessories, homeware, gifts and more. Fans can purchase Ghostbusters consumer products through Shop.Ghostbusters.com.
The property continues to expand in the UK and Europe with several exciting new launches:
Cooneen By Design Limited sleepwear and underwear available from UK retailers
· Fashion UK Ltd. expands its collection of children’s daywear, available at leading retailers in the UK and Europe, including M&S and character.com
Following a line of sustainably made clothing and accessories that debuted in July, Itemlab GmbH will launch a new line of products in Germany, Europe and the UK in early 2023, including new lamps from the brand; products are available in the Itemlab online shop and in specialty stores. All products in the range adhere to Itemlab’s detailed focus on sustainability, including organic cotton, fair production, GOTS certified and recyclable materials.
Additionally, Sony Pictures Entertainment is expanding an incredibly exciting chapter in Ghostbusters history with upcoming theatrical and animated content:
Following the blockbuster success of the 2021 film, a sequel to Ghostbusters: Afterlife will be released on December 20, 2023.
· Sony Pictures Animation’s first-ever Ghostbusters animated film is currently in development.
Fans can also expect new adventures with a Ghostbusters animated series, in the works at Sony Pictures Animation for release on Netflix.
For more information on current collaborations and upcoming opportunities, BLE participants can visit Sony Pictures Consumer Products at the PlayStation booth, booth #C211
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