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PHOENIX and HOUSTON, Sept. 29, 2022 (GLOBE NEWSWIRE) — Motivity Holdings Corp. (OTCQB: MFON), a global provider of personalized rewards solutions that drive customer acquisition, frequency and spend, and P97 Networks, the leading mobile commerce platform provider to the fuel and convenience retail and automotive industries worldwide, today announced a strategic partnership to Connect publishers and brands to P97’s network of more than 65,000 fuel and convenience store locations.
Motivity integrates its cloud-based Connected Rewards into P97’s comprehensive mobile commerce platform, delivering instant, real rewards to gamers and brands. Two pilot programs begin as a regional c-store and a national fuel brand to leverage fuel and product incentives to reward mobile game players in-store and at the pump.
“Mobile game and app publishers are struggling to economically acquire and retain users, while consumers increasingly seek relief at the pump. Our partnership with P97 creates a powerful win-win-win situation where app publishers are now armed with a powerful incentive to reward users, while fuel operators gain access to one of the most popular digital audiences where six in 10 Americans play mobile games,” , said Dennis Becker, CEO of Motivity. “Just as importantly, consumers now have a new way to earn meaningful value through discounted fuel at just about any fuel location on the market.”
The partnership with Motivity-P97 helps game publishers boost fuel and c-store consumers with:
- In-game rewards where gamers can get instant discounts on fuel and products across thousands of Convenience and Fuel brands;
- Restaurant and Convenience brand promotions to drive game and app adoption, rewarding consumers with instant fuel savings displayed directly on their phones; and
- Fully customizable digital fuel rewards that have the flexibility to cut fuel at an amount per gallon or dollar right from a game or a brand’s smartphone app.
“The sheer reach and scale of P97 in the fuel industry, coupled with Motivity’s Connected Rewards to millions of gamers, major restaurants, grocery stores and fuel brands, provide a unique and powerful resource for any game or app publisher looking to acquire and retain users said Don Frieden, CEO of P97. “We believe this partnership represents a unique and highly differentiated solution with tremendous benefit to the fuel industry and beyond.”
Motivity’s Connected Rewards Cloud customers can now instantly integrate fully customized fuel rewards into their smartphone application that can be redeemed at more than 65,000 fuel locations from several major fuel brands around the world. Consumers can receive these rewards as part of gameplay, downloading and playing games and apps, or by performing desired behaviors in smartphone apps, such as loyalty promotions, purchases or gameplay achievements.
About mobilityMotivity’s cloud-based Connected Rewards™ technology delivers billions of offers and promotions, building a large, native audience for some of the world’s biggest brands. Through its partnerships with leading game publishers, digital operators and ad networks, Motivity connects a vast universe of consumers with its broad network of brands. As a result, digital consumers download and play more games and earn real rewards that are redeemed in-store, driving acquisition, frequency and retention for brands and game publishers. For more information about Motivity, visit or call (877) 282-7660.
About P97 NetworksP97 Networks provides a global, cloud-based mobility services platform that enables connected commerce, digital marketing and consumer engagement for convenience retailers, utilities, energy companies and automotive OEMs to align strategies to attract, engage and retain customers through millions of consumers and connect connected cars securely using P97 identity, geolocation-based services, secure payments and a loyalty aggregation platform to create new and unique mobile consumer experiences. For more information, visit www.p97.com
Media Contacts: Meggan Manson • Mobivity PR, Young & Associates [email protected] • (301) 371-6995 Aaron Mireles • P97 Networks [email protected] • (888) 797-3050 Investor Relations Contacts: Lisa Brennan • Chief Financial Officer, Mobivity (877) 282-7660 Brett Maas • Managing Partner, Hayden IR [email protected] • (646) 536-7331
Source: Motivity Holdings Corp.
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