Electronic art EA recently announced that it is partnering with the Musqueam Indian Band to bring the Musqueam culture to FIFA 23.

This will allow players to play on the Musqueam-inspired Volta Football Pitch and will also utilize cultural elements of Musqueam, including a Musqueam longhouse and artwork from Musqueam visual artists, sculptors, designers and weavers.

The feature to unlock Volta Football apparel and FIFA Ultimate Team (“FUT”) kits designed by Musqueam artists is expected to spark anticipation among players.

This partnership not only fosters local creativity, but also helps EA create meaningful connections with diverse communities and expand its presence.

EA expands its footprint through various tie-ups

EA has expanded its presence in different parts of the world through partnerships and agreements.

The company has made its way to countries like China and Korea by partnering with Tencent Holdings Ltd and Nexon Co. Ltd. These publishers offer players in those countries access to free-to-play EA games for mobile and PC and charge for additional content purchased. within the game environment.

EA has signed major agreements with Sony and Microsoft MSFT to distribute its digital products and services, which are compatible with PlayStation and Xbox consoles, respectively.

The agreements also give EA the non-exclusive right to use technology owned or licensed by Sony or Microsoft to publish its games on their respective consoles.

Electronic Arts Inc. Price and consensus

Electronic Arts Inc. Price and consensus

Electronic Arts Inc. price consensus chart | Electronic Arts Inc. Quote

EA is gaining traction from Gen Z and Gen Alpha as EA Sports and Racing has become their primary source of entertainment.

EA Sports’ FIFA franchise has seen significant growth in mobile, with daily active users growing 10% in the first quarter of fiscal 2023 and FUT engagement growing nearly 40% year over year, well above the industry average.

The upcoming Madden NFL 23 and the most comprehensive FIFA game ever coming this fall will bolster EA’s portfolio. The company expects net bookings for fiscal year 2023 in the second quarter to be $1.725-$1.775 billion.

EA faces fierce competition in the industry

However, EA’s fiscal year 2023 bookings of $1.3 billion in the first quarter were down 3% year-over-year. EA shares are down 12.4% so far compared to Zacks’ consumer discretionary sector, which fell 39.9%.

EA, which currently has a Zacks Rank #3 (Hold), faces stiff competition from Take-Two Interactive TWO and Activision Blizzard ATVI.

You can see the full list of current Zacks #1 Rank (Strong Buy) stocks here.

Shares of Take-Two Interactive are down 37.9% so far. Sales are driving strong revenues from GTA and Red Dead Redemption as well as from the Zynga acquisition, making TTWO one of the largest mobile game publishers. The company expects revenues to grow 73.3% year over year in fiscal 2023.

Shares of Activision Blizzard are up 12.7% to date, benefiting from a growing number of users of the Call of Duty, Hearthstone, World of Warcraft and Candy Crush franchises.

ATVI is in talks about acquisition by Microsoft in fiscal 2023. If successfully completed, this will be Microsoft’s largest acquisition to date, allowing it to capitalize on ATVI’s large and growing customer base.

Just Released: Zacks Reveals the Top 5 EV Stocks for 2022

Electric vehicles have been disrupting the $82 billion auto industry for several months. And that disruption is only getting bigger thanks to skyrocketing gas prices. Even financial industry titans, including George Soros, Jeff Bezos and Ray Dalio, have invested in this unstoppable wave. You don’t want to sit on your hands while EV stocks break out and climb to new highs. In a new free report, Zacks reveals the top 5 EV stocks for investors. Next year don’t look back on today and wish you had taken this opportunity.>>Send me my free report of the top 5 EV stocks

Want the latest recommendations from Zacks Investment Research? Today you can download 7 best stocks for the next 30 days. Click to get this free report

Microsoft Corporation (MSFT): Free Stock Analysis Report

Activision Blizzard, Inc (ATVI): Free Stock Analysis Report

TakeTwo Interactive Software, Inc. (TTWO): Free Stock Analysis Report

Electronic Arts Inc. (EA): Free Stock Analysis Report

Click here to read this article on Zacks.com.

Zacks Investment Research

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.