One of the world’s largest creative gaming communities meets the world’s best better-for-you ice cream

LOS ANGELES, September 15, 2022 /PRNewswire/ — N!CK’S, a brand for better Swedish-style snacks and treats, is pleased to announce the launch of a limited-edition collection of light ice creams in partnership with video game platform Minecraft. The collection combines the innovation of two Swedish brands, fusing N!CK’s patented food science technology and flavor expertise with the iconic game elements of Minecraft to create delicious treats that are a healthier alternative to the full-fat, high-calorie ice creams on the market .

The very first Minecraft ice cream!

The very first Minecraft ice cream!

The two companies were brought together by their shared heritage, as well as a mutual desire to provide healthier snacks and desserts within and beyond the gaming community. Each of the great-tasting, keto-friendly flavors in this collection features elements unique to the game, including:

  • Emerald Minta (4 g net carbs; 270 calories per pint): Creamy mint ice cream peppered with tasty peppermint chips.
  • Cake Blocka (5 g net carbs; 270 calories per pint): Creamy birthday cake ice cream is twisted with delicious strawberries and sprinkled with sprinkles!
  • Peanöt Choklad Glowdust (5g net carbs; 370 calories per pint): Rich chocolate ice cream with tiny goldmines of peanut butter cups.
  • Enchanted pple Pie (5g net carbs; 280 calories per pint): Sweet apple pie ice cream and a magical swirl of graham cracker crumble

Like Minecraft players, N!CK’s is no stranger to imagining and creating a better world. The brand has always been focused on leading the industry with nutritional science and innovation, to make an impact on society by improving health. When N!CK founder Niclas “Nick” Luthman’s mother was diagnosed with diabetes, she still wanted to eat the foods and snacks she loves. Enter: creative mode. Nick, a mechanical engineer by trade, started building and creating better solutions for all of society, including his mother and himself. Nick’s work paid off after thousands of experiments and he continued his way into tasty treats that didn’t have to compromise on taste for better nutritional values.

“Bringing Minecraft to life in our latest N!CK’s light ice cream flavors and unique packaging was a dream come true for our team. We are more than excited to partner with Minecraft to share the limited-edition collection with their community and beyond, ” said Carlos AltschulCEO of N!CK.

The ice cream collection is the first of its kind to bring Minecraft flavors to life in the real world while also featuring the game’s iconic square pixel design. To that end, each pint is packaged in distinctive square containers, a departure from N!CK’s traditional round pints, as a physical embodiment of Minecraft’s signature in-game blocks.

Register here https://try.nicks.com/minecraft/ to be the first to know when the “early release” is available. The collection is only available for a limited time on nicks.com for $9.99 per pint.

About N!CK’S:
Founded in Sweden by Carl backlund and Nicolas Luthman 2017, N!CK’S has expanded to 16 markets including the US and UK with their “Better For You” snack treats. With a proprietary blend of sweeteners and exclusive proprietary ingredients, N!CK’S delivers the experience of full-fat, high-sugar snacks with a fraction of the calories and no added sugars. Additional milestones for the global food tech innovator of healthy and delicious snacks and ice cream include the #1 new release of snack bars on Amazon, the #1 US direct-to-consumer pint ice cream delivery brand since July 2021and educate $100 million in series C financing in October 2021.

Follow us at @nicksicecreams on Instagram and Facebook.

About Minecraft:
Minecraft is one of the best-selling video games in history with up to 140 million monthly active players across 20 platforms. In the core, Minecraft is a game about placing blocks and going on an adventure. The Minecraft franchise continues to reach new players through ongoing game updates, new experiences such as Minecraft: Education Edition and Minecraft Dungeons, a diverse line of consumer products, a growing library of Marketplace content, books, and an upcoming big movie.

SOURCE N!CKs