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International producer cooperates with official gaming audio and microphone supplier on original product and promotional activities
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FOUNTAIN VALLEY, Calif. – HyperX, the gaming peripherals team of HP Inc. and brand leader in gaming and esports, today announced the signing of world-renowned DJ, record producer and songwriter Zedd as the brand’s newest ambassador. Through the relationship, HyperX will serve as Zedd’s official supplier of gaming audio and gaming microphones. Zedd, in turn, will help the gaming solutions provider design and promote several original product offerings, including custom and limited-edition headsets and peripherals. In addition to the original product, the duo will bring gamers and music fans exclusive content and promotional platforms.
The relationship between HyperX and Zedd developed organically, reflecting the artist’s passion for gaming. Zedd has been an avid gamer for years, playing multiple titles between tour stops and studio sessions.
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“HyperX has supported my passion for gaming since we first connected via Twitter several years ago,” says Zedd. “Their products are an important part of my gaming lifestyle and I am grateful for the continued support. I can’t wait to kick off our partnership, which goes much deeper than a typical partnership.”
Since 2002, HyperX has made gaming more accessible to gamers of all skill levels on multiple gaming platforms through its PC, console and mobile products. In addition to providing products that support a variety of needs, the brand has developed multi-year relationships with a diverse roster of celebrated ambassadors in culture, entertainment and sports. Built around transparency, innovation and collaboration, these ambassadors have helped the brand bring gaming to new audiences and cement what was once a niche hobby as a popular pastime.
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“Over the past two decades, we’ve really grown beyond gaming, from this bold, grassroots business to a lifestyle brand,” said Dustin Illingworth, Head of Influencers and Esports, HyperX. Zedd is an incredible talent known not only for his musical contributions but also for his passion for gaming. Together we want to show the authentic link between music and gaming and bring these worlds even closer together.”
Zedd joins a growing lineup of more than 25 HyperX ambassadors, including soccer player JuJu Smith-Schuster, basketball players Gordon Hayward and Aerial Powers, tennis player Daniil Medvedev, international soccer players Dele Alli and Casemiro, professional race car driver Sage Karam, skateboarder Minna Stess , streamer Valkyrae and social media sensation Bella Poarch.
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To stay informed about this ambassadorship and possible collaboration offers, visit hyperx.com.
About HyperX
For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for providing products that deliver superior comfort, aesthetics, performance and reliability. Under the slogan “WE’RE ALL GAMERS”, HyperX gaming headsets, keyboards, mice, USB microphones and console accessories are the choice of everyday gamers, as well as famous ambassadors, professional gamers, tech enthusiasts and overclockers around the world because they meet the strictest product specifications and are built with best-in-class components. For more information, visit www.hyperx.com.
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About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers and 3D printing solutions, we create experiences that amaze. Learn more about HP Inc. is available at http://www.hp.com.
About Zedd
Multi-platinum, GRAMMY® Award-winning recording artist/DJ/producer Zedd made his debut with “Clarity” after signing with Interscope in 2012 and has since broken down the barriers around music genres. Throughout his career, Zedd has worked with a wide variety of artists to create hits, including Foxes on “Clarity” (which gave Zedd a 2014 GRAMMY® “Best Dance Recording”), Hayley Williams on RIAA Platinum-certified hit, “Stay The Night” (which racked up over 1 billion streams), and Selena Gomez on the platinum-certified song “I Want You To Know,” which spent four weeks at #1 on Billboard’s “Hot Dance/Electronic Songs” chart. He has also collaborated with Alessia Cara on their hit single “Stay”, which has amassed more than 4.7 billion streams worldwide, held #1 on Top 40 radio for six consecutive weeks and Zedd received his second GRAMMY® Award nomination. and with Maren Morris and Gray on the monster hit The Middle’, which gave Zedd the second number 1 in Top 40 radio. Digitally, the song has more than 4 billion streams worldwide and Zedd earned three GRAMMY® nominations, including ‘Record Of The Year’, ‘Song Of The Year’ and ‘Best Pop Duo or Group Performance’. Most recently, Zedd opened the NHL All-Star Game with an appearance during player introductions and served as the official pregame DJ during the player warm-up during this year’s NFL Super Bowl LVI.
Check out the source version at businesswire.com: https://www.businesswire.com/news/home/20220812005002/en/
Contacts
Contact person for HyperX:
MC Brand Communications for HyperX
hyperx@mcbrandcommunications.com
Mark Tekunoff
mark.tekunoff@hyperx.com
Lulu Lin
lulu.lin@hyperx.com
Contact person for Zedd:
Michelle Takeroff
michelle.nemeroff@umusic.com
Noelle Accardi
noelle.accardi@umusic.com
Ariel Thompson
Ariel.thompson@umusic.com
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