Thor: Love and Thunder it may be hitting some enviable financial targets, but despite another solid weekend at the box office, Taika Waititi’s second MCU film has seen a substantial drop in theaters, even though there was very little competition out there.
During its opening weekend in the United States, Thor: Love and Thunder grossed $143 million in revenue for a grand total of $302 million worldwide, thus beating the commercial performance of the previous three films starring Thor Odinson. However, since its debut, Thor: Love and Thunder found an unusually mixed reception, both among critics and among fans who feel the film just doesn’t hold up. Thor: Ragnarok.
Apparently, this is starting to show up at the box office too, as Thor: Love and ThunderThor’s second weekend shows a 68% decline among viewers. While this is a common number for virtually any film, the impact of Thor: Love and ThunderThe second weekend drop could be a little more dramatic given how the movie’s earnings compare to Marvel Studios’ last two hits, Spider-Man: No Way Home and Doctor Strange in the Multiverse of Madness. In its second round in US theaters, Thor generated $46 million rising against newcomers. Where the Crawdads Sing and Paws of Fury: The Legend of Hanklike this Minions: The Rise of Gru.
Comparatively speaking, Spider-Man: No Way Home earned $260 million during its opening weekend, one of the best ever, while the Doctor Strange The sequel grossed $452.4 million worldwide ($187.4 million in the US and Canada). Said that, Spider man managed to maintain interest for a long time as the top film at the box office for several weeks. Like this Black Widowwhich also had a drop of 68%, Thor: Love and Thunder it is unlikely to experience such a long run in theaters, especially given the wave of negative reviews.
Make no mistake, there’s a lot to love Thor: Love and Thunderbut regardless, the film’s tone yielded an even more divisive entry into the MCU than Doctor Strange in the Multiverse of Madness, which also failed to win over fans unanimously. Box office trends speak to a bigger problem for Marvel Studios, as Phase Four films, even those that turn out to be largely profitable, continue to fail to attract audiences as large as the Infinity Saga, raising the question of whether MCU has already peaked.
There is a debate about whether Thor: Love and Thunder it’s actually a romcom, or at least it’s far more successful in that genre than it is as a superhero movie, although others might argue that Thor’s character arc in the MCU is better complemented by it. Either way, with or without Waititi, Thor will be back for yet another classic adventure.
Thor: Love and Thunder It is now showing in cinemas.
Source: Deadline
0 Comments