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Available now in the US at drinkJuvee.com and through its exclusive instant delivery partner, Gopuff

LOS ANGELES–(BUSINESS WIRE)– Matthew “Nadeshot” Haag, creator of superstar gaming content and founder and CEO of global gaming lifestyle brand 100 Thieves, today introduced Juvee, a new rejuvenating energy drink formulated to boost energy, focus and improve your overall well-being, so you’ll be inspired to play more every day.

This press release contains multimedia. Watch the full release here: https://www.businesswire.com/news/home/2021004005425/en/

Juvee, short for rejuvenation, is a new energy drink formulated to improve your energy, focus and well-being. (Photo: Business Wire)

Juvee, short for rejuvenation, is a new energy drink formulated to improve your energy, focus and well-being. (Photo: Business Wire)

Juvee stands for ‘rejuvenation’ and is made with a blend of ingredients that deliver invigorating and mood-elevating effects for long-lasting, more sustainable energy. Each 12 oz. can of Juvee contains

  • B vitamins, taurine and 128mg caffeine (equivalent to a double espresso) for long-lasting energy
  • L-Theanine for a heightened mood
  • Panax Ginseng (Maca Root) for sustained focus
  • Vitamin C for health and wellbeing
  • 0 sugar and alone 5 calories per can

“We’ve created a new energy drink built entirely on our terms and tailored to our community’s lifestyle and interests, all of which are focused on the joy of ‘playing,'” said Matthew “Nadeshot” Haag, founder of Juvee and founder & CEO of 100 Thieves. “Launching Juvee has been a lifelong dream of mine that I know will enhance the experience not only for our world-class game makers and competitors, but also for anyone passionate about having more energy to do the things they do. to love.”

For its debut, Juvee serves up three refreshing combos with nostalgic flavor profiles that recall the golden era of 90s drinks and match the optimism and fun of the Juvee brand, contrasting sharply with the harsh sour flavors of traditional energy drinks. .

  • Kiwi Strawberry – Go back to the good old days with this wonderfully familiar, deliciously flavorful mix of kiwi and strawberry.
  • Watermelon Lime – Summer isn’t a season, it’s a mindset, and nothing gets you there faster than the taste of sweet watermelon and tangy lime.
  • tropical crush – Passion fruit, orange, guava and pear in one beachy blend. Crack one open and enjoy a holiday for the senses.

“People don’t want another energy drink to get through the day; they want a more sustainable way to feel more energized,” explains Juvee CEO Sam Keene. “Times have changed and we’re seeing a shift from an obsession with hyper performance and bad for your ingredients to finding balance, connection and playfulness. Our inspiration in developing Juvee was to help people create their own energy, on their own terms, and be inspired to make more time for play.”

Incubated by 100 Thieves since early 2021, Juvee has been formulated, developed and tested over the past 18 months by world-class esports athletes and superstar content creators. Nadeshot and others spent the past nine months drinking incognito cans of Juvee on-stream, tweaking and testing flavors until they were just right. Only after passing the exceptionally high bar of Nadeshot and this group of gamers was Juvee ready for its prime-time release today.

Juvee is available for purchase in the US at drinkJuvee.com and through its exclusive instant delivery partner Gopuff, the go-to platform for instant delivery of consumers’ changing daily needs. For more information, visit drinkJuvee.com.

Join the Juvee community on social media @drinkjuvee.

About Juvee:

Juvee is the rejuvenating energy drink of Matthew “Nadeshot” Haag, superstar maker and founder of the global gaming lifestyle brand 100 Thieves. Juvee stands for ‘rejuvenation’ and is made to boost your energy, increase your focus and improve your overall well-being so that you are inspired to play more every day. Incubated by 100 Thieves, Juvee has been expertly formulated and tested with its championship-winning roster of esports athletes and top-performing game makers. For more information and to buy Juvee direct, visit drinkJuvee.com or Gopuff.com for instant delivery service.

About 100 Thieves:

100 Thieves (“Hundred Thieves”) is the premier gaming organization and lifestyle brand. Based in Los Angeles, the company was founded by former Call of Duty world champion and superstar content creator Matthew “Nadeshot” Haag. 100 Thieves has championship esports teams competing in League of Legends, Call of Duty, Apex Legends, and VALORANT. The brand is known worldwide for its innovative clothing, including its recent collaboration with Gucci. 100 Thieves also produces wildly popular content created by its world-class gaming talent, including co-owners Valkyrae and CourageJD. With more than 150 million fans worldwide, 100 Thieves is one of the fastest growing entertainment brands worldwide.

About Gopuff:

Gopuff is the go-to instant commerce platform that meets the changing, everyday needs of consumers. With an unparalleled range of cleaning and household products, medicines, pet care, office supplies, beauty and wellness items, baby products, food and beverages, local brands, as well as alcohol and freshly prepared food in some markets, Gopuff brings a unique, reliable and magical experience for customers all over the world.

Gopuff has become the go-to platform for well-known brands including Selena Gomez’s Serendipity Ice Cream, Cardi B’s Whip Shots, Kendall Jenner’s 818 Tequila, Eva Longoria’s Casa Del Sol Tequila, Sarah Jessica Parker’s Invivo X and David Chang’s Momofuku, among others.

Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff created the immediate needs category and continues to build the rails that define the future of commerce. For more information, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android.

Samuel Keene

Juvee General Manager

[email protected]

Jennifer Burchette

PR Senior Account Supervisor, Devries Global

[email protected]

Source: Juvee