Google’s flagship event for the Gaming industryGoogle Think Games 2022 took place in Ho Chi Minh City in Vietnam, where they shared the latest trends and insights about the game industry in Vietnam and worldwide. Google also showed the latest survey information about user behavior and held experience sharing sessions.
At this event, Google also officially introduced three critical programs to support Vietnamese game developers, including: Google Play Academy, Gaming Growth Lab 2022and Play points. With these programs, Google wants to help and grow the general business of game developers.
The emerging rise of the gaming industry in Vietnam
Global provider of games and esports analytics, NewZoo estimates that nearly 3.2 billion people will be playing games by 2022, spend in total $196.8 billion. It is also estimated that the game industry will reach a global turnover of up to USD 219 billion by 2024. The main driver of market growth around the world is mobile, which is expected to generate revenue of $103.5 billion this year.
Of 430,000 game developers and almost 68% of the population with access to a network connection to play games on mobile devices, Vietnam’s gaming industry is booming. Google felt the same way and came up with its programs to tap into the market. According to an report from App Annie, one in 25 games downloaded worldwide will be made in Vietnam. This clearly shows the potential.
In the future, the game industry is expected to play a vital role in the economic development of the country and Google felt the same. With its Think Games Vietnam 2022 event, Google has officially introduced two major programs to support game developers, including Google Play Academy and Gaming Growth Lab 2022.
Indeed, the country has been a country that has shown favorable terms for things like cryptocurrency and online gambling, including the sites that allow residents to play the best online slots in Australia currently available, while other technological advancements have made the Southeast Asian country a popular country has made. proposal; just like the people of the country.
Google Play Academy officially launched in Vietnam with over 100 mini courses
Google Play Academy is a free learning platform about Google Play Console that provides the best ways to grow your app or game business and how to stay on the right side of Google Play policies.
According to Google, the platform will be useful to you whether you want to start your startup, grow your business or just explore the world of apps and games, here you can choose a learning path of your choice and start your success story.
During the Google Think Games 2022, the platform was officially launched in Vietnamese language with more than 100 mini-courses. You must pass these mini-courses to obtain the certificate. After passing the exam and completing the training modules, you’ll earn an industry-recognized certificate and best tell the story of your app or game on Google Play.
Gaming Growth Lab 2022 could prove to be a catalyst for the industry
Gaming Growth Lab is Google’s exclusive online training program for the most promising and growing mobile game studios in Vietnam, to promote their business with Google. Google’s Gaming Growth Lab is a virtual webinar series for the emerging mobile game studios being developed in Vietnam.
The program would help game developers gain essential knowledge and experience from Google experts in areas such as: Cloud, Ads, AdMoband Play. More than 200 people participated in Gaming Growth Lab 2021 from 32 game studios. They applied the lessons learned from the training to grow their business and made significant changes to the development process of their game products.
Under this program, the top 50 game developers would be chosen to participate in Google’s professional training program. In addition, the program also includes Office Hours and Business Coaching sessions, allowing the game studio to interact directly with industry experts and mentors.
What do you think of the Google Think Games 2022 recently concluded in Vietnam? Let us know your opinion in the comments below!
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