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As part of the nationwide “Fuel Up to Play 60” program, middle and high school students in the Dallas Cowboys’ viewing area can compete for a chance to live a day as the Dallas Cowboys

DALLAS & LOS ANGELES–(BUSINESS WIRE)–Dairy MAX, one of the leading regional dairy councils in America, and Gaming Community Network (GCN), a GameSquare Esports company, today announced the “Fuel Up to Play 60 Madden NFL 23 Open Tournament,” an online EA SPORTS Madden NFL 23 competition for students in the Dallas Cowboys’ viewing area. The free tournament will test the playing skills of local middle and high school students for a chance to spend a day as the Dallas Cowboys while also teaching the youth gaming community the importance of feeding their bodies with healthy foods so they have the energy to play their game.Enrollment for the Fuel Up to Play 60 Madden NFL 23 Open Tournament is open today.

“For over 100 years, dairy farmers have been focused on the health and well-being of young people, starting with feeding children in schools,” said Mike Konkle, CEO of Dairy MAX. “For the past ten years, we’ve worked closely with traditional sports—particularly with the NFL through our Fuel Up to Play 60 program—to teach children and their families that optimal performance begins with good food. Play 60 Madden NFL 23 Open Tournament is a unique opportunity for us to reach children where they are, and encourage healthy lifestyles, whether you participate in the virtual or physical field.”

Beginning October 25, eligible students will have the chance to compete virtually on Xbox or Playstation to qualify for the October 27 Finals, which will be broadcast live on Complexity Gaming’s official Twitch channel. In addition to the ultimate bragging rights, the two grand prize winners will become honorary Dallas Cowboys players for a day where they sign a “contract” at AT&T Stadium, claim their own locker and Cowboys gear, attend and practice a Dallas Cowboys game, and even clash with a Cowboys player on the virtual playing field in a Madden NFL 23 game. Runner-ups receive additional prizes, including autographed football merchandise. Additionally, the school with the highest number of participating students wins a branded breakfast cart, courtesy of the Hubert Company, a leader in commercial kitchen appliances.

As an official nutrition partner of the Dallas Cowboys, Dairy MAX promotes the importance of healthy, balanced eating for performance at school, in the game and on the field. As part of the National Football League and National Dairy Council’s “Fuel Up to Play 60” campaign, which aims to help students take steps to maintain and improve their health, including physical activity and healthy eating, has the Fuel Up to Play 60 Madden NFL 23 Open Tournament indicates that Dairy MAX is committed to this mission.

“Leading a healthy lifestyle requires a balanced 360-degree approach, including eating right and being active,” said Drew Brunson, Chief Strategy Officer, GCN. “The Fuel Up to Play 60 Madden NFL 23 Open Tournament not only promotes these lifestyle choices, but also captures how esports can support wellness through the practice of critical thinking, agility, and teamwork.”

During the campaign, Dallas Cowboys cornerback Trevon Diggs and Complexity Gaming Madden NFL pro Drini will promote the event on social media. GCN will run all aspects of the tournament, including talent sourcing and operations.

Entries are hosted on Complexity’s official nutrition partners landing page, where participants can learn more about feeding their bodies with healthy foods so they have the energy to play their game. For more information and to sign up, visit complexity.gg/nutritionpartner. Registering for tournaments is free.

About Dairy MAX

Founded more than 40 years ago, Dairy MAX is one of the leading regional dairy councils in America. It represents more than 900 dairy farmers and serves communities in eight states: Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming. Dairy MAX, a non-profit organization, is part of a nationwide effort to support dairy farming and increase impact for every dairy farmer while promoting American agriculture. The organization has five audience outreach programs: business development, consumer marketing, health and wellness, industry image and relations, and school marketing. To learn more about Dairy MAX and its team of experts, visit DairyMAX.org. Dairy sources and delicious recipes are available at DairyDiscoveryZone.com.

About fuel Up to play 60

Fuel Up to Play 60 is a school nutrition and exercise program launched by the National Football League (NFL) and National Dairy Council (NDC), founded by U.S. dairy farmers, in partnership with the United States Department of Agriculture (USDA). Fuel Up to Play 60 is designed to engage and empower young people to take action for their own health by making long-lasting, positive changes for themselves and their schools. The program also encourages young people to consume nutrient-rich foods (low-fat and fat-free dairy products, fruits, vegetables, and whole grains) and to exercise for at least 60 minutes each day. As a result of the program, 14 million students are making better food choices and 18 million are more physically active. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Food Association. Visit FuelUpToPlay60.com for more information.

About Gaming Community Network

GCN is the only independent media group fully dedicated to gaming and esports on community sites, content producers, influencers and tournament/event operators. Bridging the gap between traditional media and gaming with a “Gamer First” promise, GCN’s aggregated and integrated proprietary media network reaches 65 million MAUs in the US and 115 million MAUs worldwide, driving the scale for premium content designed to spark and share conversations. GCN builds custom strategy solutions from content creation to large-scale tournaments for any endpoint, be it social, TV broadcast or live stream. GCN works with its partners to deliver memorable experiences for gamers and brands. Learn more at GCN.gg or follow on LinkedIn.

About GameSquare Esports

GameSquare Esports Inc. (CSE: GSQ) (OTCQB: GMSQF) (FRA: 29Q1) is an international gaming and export company headquartered in Toronto, Canada. The company aims to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment. GameSquare owns a portfolio of companies including Code Red Esports Ltd., an esports talent agency serving the UK, GCN, a digital media company targeting the gaming and esports audience based in Los Angeles, USA, NextGen Tech, LLC (dba as Complexity Gaming), a leading export organization operating in the United States, Swingman LLC (dba Cut+Sew and Zoned), a gaming and lifestyle marketing agency based in Los Angeles, USA, and Fourth Frame Studios, a multidisciplinary creative production studio.

Casey Tamkin

[email protected]

Source: GameSquare Esports