ASBIS Groupa major international holding company engaged in the distribution of IT products, presented its own brands to European customers at IFA 2022 in Berlin: AENO – smart home appliances, Canyon – mobile and PC accessories and wearables, Lorgar – professional gaming solutions , Prestigio – consumer electronics and Perenio – operating systems for home and office.
ASBIS Group views IFA as a window to showcase its own brand products and an important opportunity to exchange with industry insiders. Joining IFA is also an important step for the global development of the brand.
Visitors to IFA enthusiastically studied the presented devices and actively consulted with experienced and competent specialists from the ASBIS own brands International Sales Department (Regions DACH, BeNeLux, UK, IBERIA): Lucio Lascaray, Irina Anoshina, Hamish Munton and Ritesh Badal. A series of business meetings and negotiations have been held during the IFA, which could serve as the start of a new fruitful collaboration. ASBIS Group attracted the attention of more than 150 potential partners, including world leaders.
«ASBIS Group is constantly pushing boundaries to create products that help improve consumers’ lives by evolving and adapting to their needs. IFA offers excellent opportunities to get closer to our customers in the vibrant Western European market, build ever stronger relationships with partners and take advantage of exciting new opportunities,” – says ASBIS Own Brands International Sales Director Sergey Esenin.
At present, ASBIS own brand products are sold in more than 30 countries. By the end of 2022, ASBIS plans to expand its presence in the markets of the UK, Ireland, Finland, Sweden, Norway, Denmark, Germany, Austria, Switzerland, Belgium, Luxembourg, Netherlands, France, Spain, Portugal and Italy . ASBIS Group is already working successfully with major distributors in DACH, BeNeLux, UK, IBERIA. ASBIS’s commitment to a “Customer First” approach, exceptional product quality will ensure strong demand and sustainable brand growth in the regions of Western Europe.
AENO – an ecosystem of smart devices and a unique environment for everyone
AENO is a young brand of smart home appliances. The product portfolio includes cleaning and cooking appliances: air purifiers, heaters, steam mops, robot vacuum cleaners, blenders, ovens, kettles, electric grills, toothbrushes.
At IFA 2022, the audience was particularly interested in the innovative premium eco-friendly smart heating AENO, which uses combined infrared and convection technologies. An energy-saving heater can help you save up to 50% on energy costs throughout the heating season. The AENO heater works without blowing air or blowing up dust. It produces no pollutants, odors or noise.
All models of AENO household appliances have a laconic design and are made in the same style. The aesthetics of technology are inextricably linked to its functions: all devices work together in one ecosystem that provides access to individual settings. The AENO app allows consumers to control home appliances with your smartphone, either manually or with voice assistants, and integrate home appliances in various automation scenarios.
Prestigio – advanced innovations
Prestigio, the consumer electronics brand for home, education and business, impressed with the introduction of the Prestigio Click&Touch 2 multimedia device, which has already won the prestigious Red Dot Award.
Prestigio Click & Touch 2 combines a keyboard with physical buttons and touch sliders, a touchpad and a computer mouse, and can also be connected to any device: tablet, smartphone, PC, smart TV, game console and interactive panel. TouchOnKeysTM technology makes it possible to complement a traditional keyboard with touchpad functions – the system itself recognizes user actions and automatically switches between keyboard and touchpad mode.
LORGAR – professional solutions developed by experienced gamers
At IFA 2022, ASBIS presented the products of the new LORGAR brand, which is expected to be launched at the end of September. The LORGAR product matrix includes keyboards, mice, headphones, webcams, gamepads, gaming chairs and accessories.
Visitors to IFA were the first to see the brand’s products before they went on sale, and the bloggers who attended the exhibition showed a particular interest in collaboration.
Devices LORGAR are developed by experienced gamers, therefore they have strong shapes, functional features and high technologies. Advanced software Lorgar GURU with many customizable features gathers all devices in one ecosystem.
Canyon – smart gadgets that match the trends of the younger generation
Canyon Accessories’ portfolio includes more than 250 products: accessories for mobile phones and PCs, wearable devices such as smart watches and fitness trackers, and gaming solutions.
The brand’s products are designed for young urban culture enthusiasts, big-city people and those who strive for innovation. Canyon motivates the younger generation to be themselves, regardless of body shape, color or gender, and change this world for the better – their creativity, their history, their ecological responsibility, tolerance, humanity, desire to help and share, their reasonable consumption – it is a very valuable contribution to this world.
Perenio – innovative technologies
Perenio – integrated solutions in room and building management using IoT, presented Ionic Shield Cold Plasma Emitter with CoV capsule of complex metal ions. The device is intended to significantly reduce and suppress the level of viral concentration in the enclosed area of application (air and surfaces), as tested and confirmed by accredited laboratories. The device emits complex groups of negative and positive ions of Mg, K, Pt, Au, Zn, H and is designed to be used by humans to significantly reduce the viral load caused by known coronaviruses.
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