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Tokyo, Japan – Sony Group Corporation (“Sony”) today announced that it will participate in CEATEC 2022 from October 18 to 21, 2022offering an exhibition on environmental initiatives under the theme ‘To continue to share Kando (emotion) on the Earth.’

Based on its goal of ‘filling the world with emotion, through the power of creativity and technology’, Sony promotes a wide range of companies in which Kando and people are central. Based on Sony’s long-term environmental plan ‘Road to Zero’, which aims to achieve a zero carbon footprint, the company believes it is necessary to create a society where everyone can live with peace of mind in a healthy global environment where people connect through Kando. Sony is committed to fulfilling its responsibilities and emphasizing its environmental contributions through technology and business. At this year’s CEATEC, Sony is introducing several initiatives that contribute to the environment, comprising examples of the technologies Sony is currently working on from the three perspectives of ‘The Planet’, ‘Society’ and ‘People’.

Main exhibitions

1. The Planet

What is happening on Earth now? What does this planet look like from space? We can use different methods to explore the Earth, which are all familiar to us, but difficult to grasp as a whole.

STAR BOL

STAR SPHERE takes on the challenge of giving people the perspectives of space through the power of technology and delivering inspiring space experiences around the world through the power of entertainment. Sony plans to launch nano-satellites equipped with Sony’s camera equipment this winter, followed by a service that will allow anyone to freely capture space and Earth using a shooting simulator. The booth will show Shooting lab spacean experimental simulator*1 that proposes a ‘place’ to discover the perspectives of space through the experience of shooting from space.

*1	Operating devices and information displayed may differ from the actual service.

Climate station

A new application, currently under development by: PlayStation Studios and targeting launch on PlayStation platforms in 2023, it will use virtual reality technology to enable people to view, interact with and understand complex climate data to raise awareness about climate change. You can watch the first trailer of the application at the booth.

2. Society

It is time to change systems that have been accepted as social norms. We develop technologies to realize new foundations that are widely involved in everyday social life, such as infrastructure, energy and agricultural methods.

VISION-S

The evolution of mobility is changing lifestyles and the state of society itself, and Sony believes that electric vehicles, mobility-related services and smart grids, etc. contribute to solving social and environmental problems. At the booth, visitors will be able to see the SUV-type prototype ‘VISION-S 02’ that was announced in January this year.

Virtual Production

By displaying a virtual background image on a large LED display and by having a camera capture objects and performers in front of an LED display, this technology enables the production of video in which images of the background and subject are composed in real time. This real-time composed image produced in the studio looks like it was actually captured on location. This technology also contributes to the reduction of greenhouse gas emissions, as there is no need to transport crew and equipment to filming locations. At the booth, visitors can experience a virtual production demonstration using the VENICE digital cinema camera and a Crystal LED display.

3 people

What are the things we choose and use every day actually made of? While providing opportunities to think about environmental impact, where possible we create new options for people one by one.

Original mixed material

This is an environmentally conscious paper material independently developed by Sony from bamboo, sugar cane and recycled paper collected from the market. It is used in the packaging of the ‘WF-1000XM4’*2, the ‘WH-1000XM5’*3 headphones and the ‘Xperia 1 IV(XQ-CT44)’ smartphone, achieving plastic-free individual packaging*4. Original Blended Material has also been used in the showcases of the stand.

*2	Original Blended Material is used for all parts of the packaging except the label.
*3	Original Blended Material is used for outer packaging other than sleeves and labels.
*4	Excluding materials used in coatings and adhesives. Product packaging ranges from individual product cartons to the outer and inner packaging.

Foamed Paper Material

This is a new cushioning material mainly made of crushed paper materials such as reclaimed used shredded paper and then foamed. By combining it with other paper materials, it achieves cushioning properties that can handle large, heavy products. In addition, because paper is used as a raw material, it is easy to process and mold in various ways.

Many initiatives other than the above can be seen on site and online.