Qiiwi Games starts marketing MasterChef: Cook & Match on social media

Qiiwi games today announce the start of marketing for the new game MasterChef: Cook & Match on social channels. Banijay Brands, the commercial arm of the international content producer and distributor banijayand Qiiwi have teamed up for the new mobile game, based on the worldwide hit show Chef. With more than 60 adaptations being broadcast in more than 250 different territories, Qiiwi hopes to take advantage of the global Chef audience to increase the player base of the game.

Originally created by Frank Roddam, Chef is the most successful cooking television format (Guinness World Records). With over 10,000 episodes and 500 series worldwide, the show consistently draws phenomenal audiences worldwide.

Marketing on social media channels

The aim of the marketing is to create awareness of the game among people who already have a proven interest in the TV show Chef, which in turn should lead to more people downloading the game. The type of player base that can be reached through this type of marketing is also considered very valuable.

The goal for the future is to continuously implement messaging on these social media channels, including Facebook, Instagram, Twitter, YouTube and TikTok.

About MasterChef:

Chef is the worldwide hit format that embarks on a nationwide quest to find the best amateur chef in the country. Through tough individual and team challenges, the amateur chefs are judged by some of the nation’s top chefs and leading food critics. It’s a life-changing journey for many, but only one will be crowned the nation Chef.

With more than 90 licensees worldwide, the MasterChef brand extends into a huge range of commercial activities in consumer products, experiential, publishing and digital.

Erik Dale RundbergCEO at Qiiwi games comments:

“MasterChef is a global success with followers and fans around the world. A key part of our marketing strategy to increase the player base for the game MasterChef: Cook & Match is reaching fans of the show on these rated social media channels as “Perfect Fit” for the game. In our game, they get the chance to experience virtually what it is like in the competition, fighting to become a MasterChef champion.

We will now work with Banijay Brands to promote the game to as many followers as possible.”

About the game: MasterChef: Cook & Match

Welcome to MasterChef, the world famous cooking competition! Join the competition and get ready for a real challenge as the fun match 3 gameplay meets the fascinating cooking simulation. Learn real MasterChef recipes, execute every recipe step perfectly and cook the perfect dish. Will your effort impress the three judges? Are you the one leaving the match? Do you have what it takes to become the next MasterChef?

The game MasterChef: Cook & Match also recently got a “Feature” on the Apple App Store in 127 countries, which means extra exposure and visibility in the game store.

For additional information:

Erik Dale Rundberg, VD, Qiiwi Games AB
Phone: +46709260697
Email: erik@qiiwi.com

Certified advisor:

Aktieinvest FK AB
Phone: +46 8 506 517 03
Email: rutger.ahlerup@qiiwi.com

About Qiiwi games:

Qiiwi games is a developer and publisher of games for mobile platforms such as iOS and Android. The current business of the company started in 2012 and the company has studios in Alingsås, Sweden and Nicosia, Cyprus. Qiiwi games focuses on developing mobile games aimed at “Casual Gamers” within the genres Match-3, Word/Puzzle and Trivia. The company’s slogan is “Adventure for all”.

About Banijay Brands:

Banijay Brands, part of international content producer and distributor banijay, manages the trademark licensing rights to some of the most prominent and creative IP in the world. From entertainment and scripts to animations and game shows, Banijay’s diverse portfolio offers commercial opportunities in multiple categories.

banijay is home to more than 120 production companies in 22 territories, and a multi-genre catalog of over 130,000 hours of original, standout programming. With unparalleled commercial capabilities, Banijay Brands brings the group’s stories and brands to life through consumer products, live experiences and gaming.

Banijay Brands represents some of the largest global brands including: Master Chef, Black Mirror, Temptation IslandPeaky Blinders, Survivor, Mr BeanDressing rooms, Interior design masters, Simon’s Cat, Your Home Made Perfect, Your Garden made perfectDeal or No Deal, The Inbetweeners, Big Brother, Sunday Brunch, Turning pointThe biggest loser, ready Steady cookerase and crystal maze.

Built on independence, creative freedom, entrepreneurship and commercial acumen, the company founded in 2008 operates under the leadership of Chief Executive Officer, Marco Bassetti.

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