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Technicians inspect wind turbine blades at a construction site in Zhangye, northwest China’s Gansu province, on Sept. [WANG JIANG/FOR CHINA DAILY]

With a large number of Chinese companies rushing to fill their offices with the right people abroad, LinkedIn, a California-based professional networking platform provider, will upgrade the operation of its business-to-business, or B2B, in China to more domestic companies to increase their global presence, one executive said.

Many opportunities have been created by the steady growth of China’s outbound direct investment (ODI) and the companies’ desire to further compete with other foreign players in the global arena, as well as the rising demand of many countries in their pursuit of sustainable urbanization and industrialization. .

In addition to supporting more Chinese companies to establish or develop businesses in overseas markets this year, LinkedIn has enhanced collaboration with external partners to build an ecosystem of services to strengthen the export business of Chinese enterprises and enhance their ” going global” movements. , said Nancy Wang, head of talent solutions at LinkedIn China.

China’s ODI rose 9.2 percent year-on-year to $145.19 billion in 2021, while the country saw 560 newly signed foreign contracted projects worth more than $100 million, 46 more than the previous year, statistics show. the Ministry of Commerce.

Meanwhile, Chinese companies’ investment in software services rose, especially in other parts of the world. Their investments in areas such as technical services, manufacturing, transportation and residential services also increased, indicating a diversified ODI portfolio.

“We found that IT and emerging industries, especially in cross-border e-commerce, mobile games and biotechnology, are willing to accelerate their ‘going global’ speed,” she said.

Chinese enterprises, stimulated by the supportive policies of many countries, have already started operating many plants and production sites around the world, especially those of the new energy and photovoltaic industries.

It’s no secret that digitalization has become one of the main arteries of the global economy and also a strong driver of China’s economic transformation, Wang said. Companies now want to serve not only domestic consumers, but also overseas markets. Industries such as consumer electronics, electric vehicles, smart manufacturing and wearable devices will be key forces to support China’s ODI growth in the coming years, she added.

For example, Contemporary Amperex Technology Co Ltd, a major manufacturer of batteries for electric vehicles, signed a deal with the Hungarian city of Debrecen in early September for the construction of its second European factory.

Echoing this positive sentiment, Wang noted that demand for “green jobs” will continue to shift from the oil and gas sector to China’s auto, agricultural, logistics and financial companies, after the country set its goals to achieve carbon emissions by 2030 and carbon neutrality by 2060.

According to LinkedIn’s Global Green Skills Report 2022, published earlier, demand for job openings requiring “green skills” such as pollution prevention, environmental policy analysis and ecosystem management has increased significantly. Sustainable fashion is the fastest growing sector worldwide. this year.

The survey found that jobs requiring “green skills” accounted for nearly half of all hirings in China by 2021.

The transition will not only enable Chinese companies to build a better brand image as they grow in overseas markets, but also help them recruit and retain outstanding talent to increase their competitiveness, Wang added.

To close the supply and demand gap in green employment, detailed regulations, human resources specialists and standardized training are definitely needed, said Ding Rijia, a professor specializing in the green economy at China University of Mining and Technology in Beijing.

“Green growth and digitalization are changing commerce in many ways. We see some companies disappear or evolve. But at the same time, the creation of new brands and types of operating models is replacing some traditional roles,” said Zhang Yongjun, a researcher at the Beijing-based China Center. for International Economic Exchanges.

LinkedIn entered the Chinese market in 2014, is supported by more than 19,000 employees and had 850 million registered members in more than 200 countries and regions at the end of August.