
Speaking at the recent IGB Japan online event, Sarah Bond, vice president of Microsoft and head of Xbox game makers’ experience and ecology, said Xbox will expand more in the future.JapanOriginal game content to attract more support from Japanese and Asian gamers.
Sarah Bond said there are currently more than 250 companies in Japan responsible for promoting Xbox game content development, and has released a total of 150 games, 100 of which are even on the Xbox Game Pass service, and announced recently announced that 15 new games are being developed in Asia. There are 13 game content of the Japanese team.
Prior to this, Phil Soencer, Microsoft’s head of Xbox operations, also revealed at the 2022 Tokyo Game Show that more original game content from Japanese developers will be added to the Xbox platform in the future, including partnership with Kojima Studio led by Hideo Kojima. . Launch new original works on Xbox platform to attract more players to support.
In fact, Microsoft has in the past continued to partner with Japanese developers to expand its lineup of Xbox games, while also reversing the stereotype that most of the Xbox platform’s revenue is based on European and American gaming. in hopes of continuing to compete with Sony’s PlayStation gaming platform in the Asian market.
However, as of now, PlayStation still maintains an in-depth partnership with key Japanese game developers while continuing to launch many platforms at the same time.Taiwan independenceBusy or limited-time exclusive game titles, making many players more likely to support PlayStation>
However, in recent years, Microsoft has continued to change its weak sales in the Asian market in the past. In addition to adding more game content and establishing an in-depth partnership with Japanese game companies, it has also continued to promote the Xbox Game Pass subscription service. The content will be playable on the day of launch via the Xbox Game Pass service, so it has successfully gained the support of many players. At the same time, it has also boosted Xbox game console sales in Japan and other regions. Even as the PlayStation 5 continues to suffer from shortages, Xbox Series S sales have continued to grow. Beyond the PlayStation 5 in Japan.
“The original text has been published in the cooperative media mashdigi, and the United News Network has been authorized to reprint. I
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