LOS ANGELES–(BUSINESS WIRE)–Xsolla, a leading global video game company, is announcing new features for their mobile-centric solutions to help mobile game developers stay ahead of the ever-evolving industry. With more than 28 billion mobile game downloads in the first half of 2022, developers are constantly looking for ways to improve the mobile experience for their players and increase their monetization strategies.
The updated Xsolla Web Shop allows developers to offer comprehensive bundles, build personalized storefronts, and run promotions. The newly available Xsolla Multi-Platform Publishing helps mobile games achieve their cross-platform goals and generate more revenue.
Online store for mobile games
Xsolla’s popular mobile solution now opens up more opportunities for mobile game developers to increase their marketing efforts and engage users directly by offering expanded bundles, personalized online shopping experiences and promotions to players around the world.
As the mobile landscape continues to lead global gaming revenue, Xsolla Web Shop for mobile games has added new mechanisms to help mobile developers effectively drive users to their branded pages.
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Extended bundles
Bundles of game keys, in-game items or virtual currency are a great way to provide additional value to players and encourage larger purchases in the same transaction session.
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Personalized shop window
Developers can now customize their online store for each user and provide a unique experience based on their preferences after login.
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Personalized promotions
This feature is an extension of the webshop’s existing promotion tools, allowing mobile developers to offer targeted promotions based on user behavior, preferences and geography to their VIP users. This actually provides the individual user with more personally appealing offers, increasing digital goods and currency purchases as an integral part of their preferred mobile gaming experience.
“Xsolla is committed to providing the best services and support to mobile game developers around the world to help them reach more players in more regions,” said Chris Hewish, president of Xsolla. “As the mobile gaming industry evolves, we continue to lead the way by bringing unique features to our mobile solution that help our partners connect with consumers and bring them directly to market at a lower cost per transaction.”
For more information about the Xsolla Webshop, visit: https://xsolla.pro/prrw12webshop
Xsolla Multi-Platform Publishing
Xsolla Multi-Platform Publishing is an advanced set of features for mobile game developers to support mobile game delivery on PC and web. With a custom, proprietary client app and a seamless one-click authentication tool, mobile game developers can reach new gamers at a lower purchase cost while increasing player loyalty and LTV. Bringing their game to new platforms allows developers to increase their revenue potential by monetizing their games in new regions. A wider range of payment options is more likely to convert non-paying players into paying players in underserved markets.
Publish on multiple platforms
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Expands the marketing funnel by generating new leads at a lower cost per install
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Raises awareness among players who prefer PC and web games
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Creates a more personalized and branded experience on any platform targeting the game’s general audience
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Converts more of the existing gamers base to paying players through preferred payment options not available in the app store
“We all see how the mobile gaming landscape has changed dramatically and we can confidently say that this is the start of a new era,” said Anton Zelenin, Global Head for Commerce at Xsolla. “Our mobile partners considering moving their game to the web and PC now have a full set of tools to manage authentication, payments, inventory and launcher to help them build a legitimate direct-to-customer strategy.”
For more information on the Xsolla Multi-platform Publishing solution, please visit: https://xsolla.pro/prrw12multiplatform
About Xsolla
Xsolla is a global video game trading company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its inception in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in in-game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing and revenue to help our partners reach more geographies, generate more revenue and build relationships with gamers across the world. build the whole world. Xsolla is headquartered in Los Angeles, California, with offices in Berlin, Seoul and cities around the world. Xsolla supports major game titles such as Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, Netease, Playstudios, Playrix, miHoYo and more.
For more information and more information, visit xsolla.com
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