LANSING, Mich., Aug 30, 2022 /CNW/ – NeoPollard Interactive LLC (“NeoPollard Interactive” or “NPi”), jointly owned by Pollard Banknote Limited (“Pollard Banknote”) (TSX: PBL) and NeoGames SA (Nasdaq: NGMS), congratulates the North Carolina Education Lottery (“NCEL” or “the Lottery”) on its great iLottery results during fiscal year (“FY”) 2022.
In the past fiscal year, the NCEL has seen a remarkable 26% growth to achieve $81.7 million in the sale of online drawing games, including: Mega Millions, powerball, Happy for life and Carolina Cash 5. Draw-based games purchased online now represent an impressive 20% of total Lottery draw-based game sales (for the same games offered both in retail and online), and 76% of online draw-based game purchases were made. done through mobile devices.
In addition, significant improvements have been made to the NCEL’s Online Play program in FY 2022, with expanded payment options, such as PayPal becoming available, and an improvement in responsible gaming that gives players greater insight into their responsible gaming limits. These innovative and advanced developments offer Lottery players added value and additional opportunities for them to play their favorite online games where they want, when they want, in a safe and responsible manner.
NCEL’s Online Play program is powered by a powerful combination of NPi’s NeoSphere iLottery platform along with NeoDraw, a dedicated centralized drawing games system for the online channel with unique features and functionality, and Power Suite of iLottery services, including advanced data analysis and insights through NPi’s NeoCube and Ignite Player Marketing services. In addition to this advanced iLottery solution, as part of NPi’s omnichannel digital engagement solution, the North Carolina Education Lottery also benefits from Pollard Banknote’s playON® player engagement platform and a full-featured mobile application. The combination of these leading technologies allows players to seamlessly engage with the lottery through retail and online channels.
In FY 2022, the Lottery’s player engagement platform, Lucke-Rewards, reached nearly 900,000 members with an average growth rate of 3% per month. There are approximately 150,000 players who participate in Loyalty every month, with a remarkable average redemption rate of 93% of Loyalty Points awarded per month. During the same period, the Lucke-Rewards program also submitted an average of 8.1 million tickets per month for loyalty points.
“The North Carolina Education Lottery is excited about our FY 2022 results and the success we have seen from our online play, loyalty and mobile application offerings,” said Mark Michalko, executive director, North Carolina Education Lottery. “The innovations introduced provide players with more opportunities to engage with our brand through various channels and support our mission to maximize the money the lottery can raise for education. We look forward to continuing the partnership with NPi in the coming years.” years.”
“Congratulations to the North Carolina Education Lottery on a great FY 2022,” said Doug Pollard, Co-CEO, NeoPollard Interactive. “The Lottery’s success is a testament to its ability to attract and engage players across multiple channels through our best-in-class iLottery, loyalty and mobile application solutions.”
“NPi is honored to be the partner of the North Carolina Education Lottery as it experiences this incredible achievement,” said Moti Malul, Co-CEO, NeoPollard Interactive. “Through our partnership with the Lottery, we will continue to provide the Lottery with new and innovative iLottery features to generate additional revenue for education across the state.”
Since its inception, the North Carolina Education Lottery has served more than $9.2 billion for education programs throughout North Carolinas 100 provinces. Last year alone, the Lottery generated $929.8 million in the proceeds to state education.
About NeoPollard Interactive
Born in the digital realm, NeoPollard Interactive LLC (“NPi”) is an award-winning provider of best-in-class iLottery solutions for the North American lottery market. NPi serves most of the US lotteries currently sold online, helped drive iLottery’s successful launch in the US and is North Americas proven partner of choice to enable regulated lotteries to design and implement complex gaming solutions to support the generation of incremental revenue for charities through the online channel. NPi offers cutting-edge technology, a full suite of curated services, and the industry’s best-performing gaming content as part of its innovative and comprehensive approach to collaboration for iLottery success. Jointly owned by Pollard Banknote Limited (TSX: PBL) and NeoGames SA (Nasdaq: NGMS) – both globally recognized industry leaders – NPi powers the most profitable iLottery programs. Visit us at www.neopollard.com.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60 lotteries worldwide, providing high-quality instant ticket products, licensed games, in-lane ticket options and sales-enhancing merchandising solutions from its Schafer Retail Solutions + portfolio. It also offers a full suite of digital offerings ranging from world-class gaming apps to comprehensive player engagement and iLottery solutions, including strategic marketing and management services. The company is a proven innovator and has decades of experience helping lotteries maximize player engagement, sales and revenue for charitable causes. Pollard Banknote also offers pull tab tickets, bingo paper, ticket machines and its diamond game and Compliant Gaming electronic games and devices to charity and other gambling markets in North America. Founded in 1907, Pollard Banknote is approximately 64.3% owned by the Pollard family and 35.7% by public shareholders, and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.
About NeoGames
NeoGames (Nasdaq: NGMS) is a technology-driven innovator and a global leader in iLottery and iGaming solutions and services for regulated lotteries and gambling operators. The company offers its customers a total suite of solutions, including proprietary technology platforms, two dedicated game studios with an extensive portfolio of engaging games – one for lotteries and one for casino games, and a range of value-added services. The recent strategic acquisition of Aspire Global Group enables NeoGames to offer the most comprehensive portfolio of iLottery, an innovative sports betting platform from BtoBet, an advanced content aggregation solution from Pariplay and a complete set of B2B Gaming technology and Managed Services. NeoGames continues to be an instrumental partner for its clients around the world as it works to maximize their revenue potential through various offerings including regulation and compliance, payment processing, risk management, player relationship management and player value optimization. NeoGames strives to be the long-term partner of choice for its customers, enabling them to deliver enjoyable and profitable programs to their players, generate more revenue and maximize revenue for governments and charities.
Forward-Looking Statements
Certain statements in this press release may be “forward-looking” statements and information that involve known and unknown risks, uncertainties and other factors that could cause actual results, performance or performance to differ materially from future results, performance, or performance expressed or implied by such forward-looking statements. When used in this document, such statements include words such as “may”, “will”, “expect”, “believe”, “plan” and other similar terminology. These statements reflect management’s current expectations with respect to future events and operational performance and speak only as of the date of this document. It should not be expected that such information will be updated, supplemented or revised under all circumstances as a result of new information, changing circumstances, future events or otherwise.
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SOURCE NeoPollard Interactive
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