BEIJING, Aug 11, 2022 /PRNewswire/ — Recently, CMGE, a leading global IP-focused, games-based environmental company, announced that it has completed its investment in Continents Sport and that CMGE now owns 51% of the shares of Continents Sport and officially controls the becomes a shareholder. Continents Sport’s flagship development project is: Code: Basketball 3V3a cross-platform (PC, console and mobile phone) sports game jointly developed by Zhao Yongshuo (Korean), the “Father of Street Basketball” and Liu Jingbin (Chinese), the R&D head of the Chinese version of free style, a popular basketball game on PC. The game is expected to be tested in late 2022 and officially launched in mid-2023. In the meantime, CMGE will build a Chinese style “street basketball game ecology”.
Since the 18th National Congress of the CPC, the Central Committee of the CPC, with Comrade Xi Jinping at its core, has attached great importance to sports. To promote the Healthy China Strategy and the National Fitness Strategy, China has accelerated its journey to become a leading sports nation and built higher-level public service systems for national fitness to take full advantage of national fitness in improving people’s health, advancing human development, boosting economic and social development, and presenting the soft power in culture. To this end, the Council of State has National Fitness Program (2021-2025)with the aim of building better public service systems for national fitness, providing more appropriate public fitness and increasing the size of the national sports industry to CNY 5 trillion. In addition, 3×3 basketball, a form of street basketball, has been officially included as an official Olympic sport since the Tokyo Olympic Games 2020, it is recognized as the world’s most popular team sport in cities around the world as an emerging sport style.
The popularity of 3×3 basketball among people has laid a solid foundation for its development in China. Ever since China claimed gold medals for men and women of 3×3 basketball at the 18th Asian Games Jakarta Palembang 2018, gold medal for women of 3×3 basketball at FIBA Basketball World Cup China 2019, and bronze medal for women of 3×3 basketball on Tokyo 2020 Olympics, the development of 3×3 basketball in China is booming and now embraces a historic moment: the Super 3 league, which is aligned with the CBA 3X3 League, was officially launched on December 11, 2021. Yao Mingsaid the chairman of the Chinese Basketball Association (CBA), the launch of Super 3 is conducive to the popularization and improvement of 3×3 basketball in China and will be a pilot for the reform of the KBA’s event management system. As a local event IP, Super 3 will also work with the FIBA and countries involved in the Belt and Road Initiative to make the event a platform that facilitates international sports cultural exchange.
Moreover, the overall market size of e-sports in China in 2020 was over CNY 145 Billion due to the rapid development of the mobile esports game and the ecological esports market. It is estimated that by 2021 the esports market size will exceed CNY 180 Billion. The inclusion of e-sports as an official sport in the 19th Asian Games Hangzhou 2022, the milestone of the International Olympic Committee (IOC) to announce the first-ever Olympic virtual series, the amazing development of multi-city e-sports policy and the launch of new esports games are all drivers for the continuous development of esports. In the future, e-sports will include more sports and technological elements and integrate further with urban cultural development. In addition, e-sports are becoming more and more popular as it now plays an important role in people’s daily lives. While MOBA and tactical competition/shooting game events are leading the development of esports, other types of esports games are also embracing their bright future. Of those games, sports games have sparked widespread concern since 2020. Taking FIFA events as an example, in ChinaBesides FIFA Online 3 Star League (FSL) and Chinese E-sports Football League (CEFL), the Chinese Football Federation (CFA) has also established the national team for e-sports as international FIFA-based events have been launched. Both the recruitment of members and the establishment of China national esports soccer team and Shanghai esports training teams indicate that national and local esports teams will be a common trend in the future. At the same time, events related to console and VR games will diversify the ecology of esports games.
In the context of building a leading sports nation, professionalizing 3×3 basketball and rapidly developing the e-sports market, CMGE has made a brilliant decision to gain a foothold in the sports games market. CMGE focuses on 3×3 basketball (street basketball) and decides to develop its cross-platform game independently Code: Basketball 3V3 and build a “street basketball-based e-sports ecology” in Chinese style.
The developer of the game Zhao Yongshuo, the “father of street basketball”, has more than 21 years of experience in game development and has a great influence on PC games and mobile games. He led the development of the PC game free style. Launched in 2005, the game has been in business for 16 years to date, with over 200 million players and total revenue of over CNY 3.5 billion. In the esports industry, Freestyle has been included as a game in the World Cyber Games (WCG) and has laid the foundation for three major events: Freestyle Professional League (FSPL), Super Freestyle Association (SFSA) and Freestyle International Association (FSIMA ). ), making it a popular online basketball game with over 125 million players. The development of Code: Basketball 3V3 is run by the original developers of PC games free style, Liu Jingbin and Zhao Yongshuo, whose collaboration has lasted for years. This perfectly ensures the game quality and experience.
Equivalent to free style, Code: Basketball 3V3, according to the developer, street basketball offers bullfighting and gameplay of 2V2, 3V3, Olympic mode and others. The game uses the Unity 3D engine for the special HDRP (high definition rendering) pipeline and elements of AAA games. While presenting realistic visuals and residual cultural street elements, the game also combines elements of Chinese style in terms of audiovisual senses and world view. Street basketball game experience aside, Code: Basketball 3V3 also features DIY settings. Player skins, balls and courts can be personalized, including the colors and patterns of balls and styles of the court floor, walls and billboards on and around the court. Besides, the game also allows content creation. Players can upload and download design works in the Design Workshop to develop personal styles.
Xiao Jiansaid the chairman and CEO of CMGE: “We appreciate the collaboration with the two outstanding designers Zhao Yongshuo, the ‘father of street basketball’ and Liu Jingbin. Responds to the ‘National Fitness Program (2021-2025)’ and will be its strength and the Rich experience of Continents Sport in R&D and operation combine to Code: Basketball 3V3a cross platform chinese style street basketball game with chinese style and related esports game events for basketball fans. With our efforts in games and related events, we look forward to deepening our development in the global sports games market.”
SOURCE CMGE
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