Multimedia has always been an attractive business, and its impact on the whole world can hardly be compared to anything else. Media sources, be they news or entertainment, have the power to move people in one direction or the other, and companies in this area are constantly fighting to capture the lion’s share of the market.
Several moves in this direction have emerged as newer experiences like eSports, streaming, and mobile gaming have gained some serious momentum. The latter has proven to be the platform of choice for billions of users, paving the way for a global community of players and tournaments without having to buy a dedicated game console.
iGaming and video game genres
In addition, there is a wide variety of genres and titles available in this sector. Developers are constantly offering novelties and as a player you have the option to choose your favorite mobile casino, play a huge game like PUBG or just relax with something casual like Candy Crush. Of course, entertainment, and more specifically gaming, has moved in several other directions, leading to serious competition between a handful of leading companies.
Battle Royale for consumer attention
Recently, this war in the multimedia market has taken on new dimensions never seen before, with some major players changing the landscape of the entertainment industry. Streaming has taken center stage by revolutionizing the way consumers consume content. In addition, the gaming industry is also undergoing an incredible development, and this inevitably leads to strong movements of the leading names in this field. Of course, Sony is one of them, and the company that makes the world’s best-selling console series, the PlayStation, recently took a decisive step into the eSports space.
Sony’s popularity in the world of gamers is undeniable, but it should be noted that so far the company has developed its participation in the game market quite exclusively by developing consoles, accessories and games for them. However, at the end of July, it also bolstered its renewed presence in the eSports sector by acquiring the Repeat.gg platform, a well-known name for those interested in electronic sports.
Another eSport step for Sony
Little is currently known about the deal, its purpose and what’s next for the two companies from here. Most likely, the goal is to unite the Playstation universe with the growing eSports sector, which is becoming more and more popular among players and game fans alike.
Indeed, from a niche activity, eSports has become a popular industry in recent years, and this includes regular tournaments that already enjoy significant prize pools.
On the Repeat.gg platform, gamers can participate in tournaments and earn money. Does this mean that Playstation users will get some sort of integration with Repeat.gg, or is the purpose of the acquisition very different? For now, we can only guess.
What we do know, at least from the platform’s press release, is that it will remain available to everyone and will not be an exclusive offer for Playstation users. In fact, from release it sounds like we won’t see much change in how the platform works, at least for now. Apparently this is another important step for Sony in entering esports. However, Repeat.gg has a millions of user base and non-stop tournaments in various game genres.
It all started last year
Sony’s move follows last year’s acquisition of another leading eSports platform: the Evolution Championship Series fighting game tournament, aka Evo. The tech giant bought the tournament in partnership with eSports consultancy RTS. The partnership with the latter was a sign that the Japanese conglomerate wants to provide an optimal player experience by partnering with a company with extensive experience in the field rather than learning on the fly what works and what doesn’t.
So this year we witnessed another major realignment of the playing field. While it looks like things will continue as usual for Repeat.gg and Sony despite purchasing the latter, things can always change. Will Sony become a leading company in electronic sports? This niche is extremely attractive and a number of companies have set their sights on it, but not all of them have the know-how to develop successfully in it. One of the key points is to give the audience an experience worthy of their attention, as it is the consumer’s attention that is the most valuable commodity for the entertainment and game industry. It will be interesting to see what Sony’s next step on their new path to eSports will be.
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