Netflix released its July series of mobile games yesterday and added a slew of new titles. One game, called “Before Your Eyes,” uses eye-tracking technology that continues the story whenever the camera detects you blinking. Netflix also launched “Mahjong Solitaire” on July 26.

“Into the Breach” is also on the list for this month. The mobile version – exclusive to the streamer – has been available in the Netflix app since July 19.

Netflix knows it needs to up its game (pun intended) and improve its mobile game business to become a strong competitor in the market. It’s likely that Netflix chose “Into the Breach” because it’s a high-profile, award-winning game. The indie hit won best strategy game at the Game Awards 2018, so it’s no wonder Netflix wanted to get their hands on the title.

“Into the Breach” is a tactical strategy game that challenges players to assemble a team of pilots and mechs and engage in turn-based battles against an alien enemy.

Recently, “Into the Breach” had an Advanced Edition update on PC, Switch and Stadia. In addition to five new squads, 15 achievements, nearly 40 new weapons, a dozen missions and more, the new Advanced Edition also offers users seven new languages: Arabic, Thai, Swedish, Korean, Traditional Chinese, Turkish and Spanish (Latin America). Netflix informed TechCrunch that the mobile version will contain the same content.

“Before Your Eyes” is a critically acclaimed adventure title that initially launched in 2021 on Microsoft Windows. The game tells the story of Benjamin Brynn, a recently deceased man who The ferryman tasked with transporting souls to the afterlife.

Netflix delivers the game’s exclusive mobile debut, allowing players to experience Brynn’s memories by using the mobile device’s camera to capture players’ blinks. The player starts with his early childhood, blinks his eyes and then moves on to other important moments.

The PC version also uses eye-tracking technology but requires a webcam which not all users have. Players can choose to play with a mouse and click instead of blinking. Netflix offers the game to its subscribers who may not have the equipment needed to play the game on a computer, but still want to try out the cool technology.

As we all know, blinking is an involuntary mechanism, so players may find it frustrating to have a staring contest with their phone to watch a particular scene. But the game plays on this idea of ​​’life flashing before your eyes’. So if you’re missing something, isn’t it just life sliding past you in the blink of an eye?

For players who don’t want to sob uncontrollably, “Mahjong Solitaire” is a simple tile-matching game for one player with 300 puzzles and daily challenges and achievements. The game also has different themes and backgrounds, such as the reverse from ‘Stranger Things’.

Netflix Games was launched in 2021 and currently there are over 25 games available. The company said it plans to release more than 50 games by the end of the year.

To play a Netflix mobile game, subscribers can find it for free in the Netflix streaming app in the dedicated games row. Subscribers can play the games on Android and iOS devices.

The streamer offers simple games to pass the time such as ‘Shooting Hoops’ and ‘Bowling Ballers’. There are also original games based on their own traits, including ‘Stranger Things’, ‘The Queen’s Gambit’ and ‘Money Heist’.

Netflix has acquired three game studios to date, such as Boss Fight Entertainment, creator of “Dungeon Boss;” Night School Studio, known for the supernatural title “Oxenfree”; and Next Games (“Stranger Things: Puzzle Tales”).

In April, the streamer announced that it would launch a mobile game “Exploding Kittens” and an animated series based on the well-known card game. This was the first time Netflix had released a game alongside a TV series from the same franchise.

The company explained in its fourth quarter earnings call in January that gaming is its way of understanding what content Netflix subscribers want. “We think the time is right to learn more about how our members value games,” the company said. The streaming service hopes the games will be valuable enough for existing subscribers to stay and encourage new subscriptions.

Netflix has yet to reveal how well its games are performing. The company told TechCrunch that it will not disclose the number of players.

The question is whether any of these titles are enough to attract new subscribers or if it justifies that hard-to-swallow subscription price. In its latest earnings report, Netflix announced a subscriber loss of 970,000, nearly a million, and its largest quarterly loss ever.