based in the UK Globant announced her Metaverse Awareness SurveyCarried out by youGov, which reveals the thoughts, attitudes and opinions of American gamers about the metaverse. The survey was conducted in May 2022 and included responses from 1,000 adult PC, console and/or mobile gamers in the United States.
According to Nicolas AvilacChief Technology Officer for North America at Globant, “Through this research, we see that while the development of the metaverse is still in its infancy, American gamers already see the technology as capable of expanding the realm of possibilities in gaming,“
According to the survey, 35 percent of respondents said they were comfortable advertising in a metaverse spacewhile 25 percent were undecided, and 40% felt uncomfortable while the ad is running on the metaverse. A specific study of eye-and-head movement tracking revealed nearly: half (46 percent) of the respondents said they were uncomfortable with these measurements. although 44 percent said they accept advertising, they would only do it if it translates into free access to apps, games and places in the game.
The survey reveals the way people think about models for making money and for real money
The results are encouraging for games based on a play-to-earn model in metaverse gaming. As 40 percent of gamers surveyed would like a mix of playing and earning in the metaverse, while 11 percent are more interested in earning than gaming. The rest 49 percent were more interested in gaming. This clearly shows that more than half of gamers see the value of a play-to-earn model.
This can also be interpreted as an indicator of the potential of real money gaming in the metaverse with the introduction of virtual reality gaming platforms, such as VR casinos. Virtual reality casinos are essentially digital replicas of real casinos that provide a totally immersive experience, packed with interactive games, realistic gaming activities and social game elements that elevate the level of authenticity of online gaming.
Virtual reality casinos first popped up in the 2010s, with only a few companies offering these experiences at the time. However, with the popularization of VR devices, virtual reality casinos have become a tangible phenomenon, with specialists expecting this trend to extend to a large segment of the online entertainment business. Virtual reality casino experiences are sure to grow more as technology improves. The current trend among developers is to mimic traditional casinos, while future VR casinos are expected to offer a wide variety of settings and themes.
Nevertheless, while VR gaming is not a mainstream alternative, players can enjoy the immersive experience of online gaming through live games on iGaming platforms. These offerings provide an authentic experience as they are run and managed in real time by professional hosts and have been one of the hottest trends in digital entertainment for the past two years. “As knowledge of the metaverse and what it is capable of becomes more common, we look forward to seeing this sentiment spread to more people across industries,” said Nicholas Avila.
A majority of respondents (41%) believe the metaverse will have a beneficial effect on the video game businesswhile slightly more than half (52%) of players believe the metaverse will transform the industry (versus 25 percent who disagree). In reality, 40% of respondents believe the hype surrounding metaverse gaming is justified, while 30% of respondents were unsure.
The findings suggest that for the most part, respondents are divided in their opinions about the metaverse and its potential to influence gaming. While these numbers are expected to shift as the metaverse grows, it can be critical for companies to offer a variety of different experiences based on people’s interests and ensure that each product is valuable to different audiences. demographic groups.
Since only half of those surveyed said they would accept ads within the metaverse in exchange for free access to games and services, a variety of subscription models can be helpful to subscribers.
Despite a huge buzz around metaverse, the core concept remains unstructured and will be explored and further defined in the future. Metaverse platforms are growing in popularity and there is a new informal standards forum, despite notable absences (concerts are now available in e.g. Fortnite and PUBG mobile).
What do you think of Globant and YouGov’s Metaverse Awareness Survey? Let us know in the comments below!
For more mobile gaming news and updates, join our WhatsApp group, telegram group, or Discord server. Also follow us on Instagram and Twitter and Google News for quick updates.
0 Comments